Woman learns about Impressions invisible braces on Worldwide Business with Kathy Ireland

Impressions Invisible Aligners Spotlighted on Worldwide Business with kathy ireland®

We’re very happy to announce that our founder, Dr. Luke Roberts, was invited out to California to be featured on Worldwide Business with kathy ireland®!  What an amazing opportunity!

While we couldn’t be happier to have gotten this opportunity (and may have popped a couple bottles of bubbly to celebrate), the real benefit goes to you, our patients. With the spotlight on Impressions and Blue Ridge Orthodontics, we’re excited to tell more people (like you) about this new at-home treatment option for orthodontic care. We couldn’t have made it this far without your support and assistance, so from the entire Impressions team, we want to offer a warm and heartfelt thank you!

Get your favorite snack ready, because our interview with Kathy Ireland will be broadcast this Sunday, June 3rd, 2018 at 5:00 PM EST on Fox Business and Bloomberg International at 7:00 AM GMT, 10:00 AM D.F. and 2:30 PM HKT.

Where did the idea for Impressions come from?

Dr. Roberts created Impressions with a simple goal in mind: Start with cutting edge technology that’s proven to align teeth and make it even easier, more accessible and much more affordable, thus opening up orthodontic care to a people who might never have considered it as a possibility.

“I created Impressions to be better than other companies out there,” says Dr. Roberts. “We help build brighter, more beautiful smiles with a simpler and lower cost replacement for conventional braces.”

It all starts with a 3D scan of your teeth!

The Impressions treatment starts with a 3D scan that captures a detailed picture of the shape and size of a patient’s teeth. This removes all the guesswork out of imaging and enables an orthodontist to create the most accurate treatment plan possible. Not only does this save a patient the worry of receiving ill-made aligners, it saves them time overall because they know that the treatment is designed to work as effectively as possible.

Up to 25 Impressions aligners are delivered at the start, more than any other invisible aligner company, so that patients can see exactly how their teeth are going to change over the course of this treatment. Each aligner can be worn up to a week, at which time the patient will move on to their next set.

Having them at home means an easier and faster treatment time, though we do offer live orthodontic care and advice should a patient need it.

How’s Impressions different from other at-home orthodontic options?

Impressions was designed to be a revolutionary treatment system that would change the game.

“When I developed Impressions I wanted to be better than the other companies who were doing at-home orthodontics at every single level,” says Dr. Roberts. “First we start with an Itero 3D scan of the teeth. Without that 3D scan, you can’t get perfect information about how to fix someone’s smile to be the best it can be.”

Traditional at-home treatment scans used to include messy impression paste that a patient had to apply themselves, which is hard enough for professionals inside a dental office. That system left a lot of room for error, but that’s not the case with the iTero 3D scan. A 3D scan takes a complete and trustworthy picture of the shape and size of a patient’s teeth, allowing orthodontists to devise the best treatment plan possible, which is what all of our Impressions patients have come to expect.

After the initial appointment, smile scan and possible refinement scan, patients don’t have to come back until treatment is over. They are more than welcome to make visits if they’d like (after all, our new offices are pretty sweet), but the remainder of treatment will take place in their home. They’ll have a complete set of aligners (up to 25 sets) mailed to them within a couple weeks. The Impressions patient wears each set of trays for 20 to 22 hours a day over the course of a week, similar to Invisalign®, only removing them to eat, drink, brush and floss.

While each smile is unique, most patients will complete their Impressions treatment within six to twelve months. Plus, Impressions is managed by a Diamond-level Invisalign® provider, so patients know that they’re getting top-notch quality care. Dr. Roberts used the Invisalign® system to develop Impressions, which means that patients are getting the best product made with the best materials in the clear aligner industry!

To recap, here are a couple of highlights that come along with Impressions:

  • 3D iTero scan一a complete picture of teeth without the mess or confusion
  • Most of the treatment happens at home, so patients have more time for their regular lives
  • More affordable treatment than traditional braces and Invisalign®
  • Clear aligner trays made from the best material possible
  • Complete treatment without bulky metal wiring, meaning patients won’t have to sacrifice comfort or confidence

How do you start with Impressions?

Getting started with Impressions is a breeze. Patients can visit the ImpressionsHub and ImpressionStops for initial consultations and smile scans in Western North Carolina. Besides coming in for the initial consultation, Impressions patients can perfect their smile from virtually anywhere.

“We’re excited to be able to help patients who trust our Diamond Invisalign status and the Invisalign brand, but who live many miles from our practice,” explains Dr. Roberts. “We have Impressions patients in North Carolina, Georgia, Ohio, Massachusetts, Texas, California and now even in Europe. We’re excited about our time with Kathy Ireland and her viewers – and that even more people are learning about how they can transform their smile with Impressions.”

One of the most exciting parts of being spotlighted on Kathy’s show is the opportunity to expand the Impressions network. Hopefully in the near future, we’ll be able to establish ImpressionStops all across the country! Follow us on social media to receive updates and find out the latest in Impressions news.


This is a very special time for the Impressions team, and we could not have done it without the support of our community. Anyone who has had the opportunity to work with Dr. Roberts and experience Impressions knows how revolutionary this system is, and now with thanks to Kathy Ireland, the world will know more about the easiest and most affordable at-home orthodontic treatment available.

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Kathy herself is a business mogul and one of the world’s greatest corporate leaders. The show broadcasts on Fox Business Network and globally on Bloomberg International.

Be sure to check out the show airing this Sunday, June 3rd, at 5:00 PM EST to learn more about Impressions and the future of this new treatment.

Woman uses credit card to pay for Impressions invisible aligners

Impressions Aligners: What Are Your Payment & Financing Options?

Impressions make orthodontic adjustments easier than ever before. They’re developed from the same system as Invisalign, so patients know that they’re getting the best product made from the best material. Plus, you only need one visit to the ImpressionsHub to get started!

Impressions are the safe, effective, and more affordable at-home orthodontic treatment.

Is it time for you to have the smile that you deserve? With Impressions, making that a reality is easier than you might imagine. Every treatment starts with a 3D iTero Scan to get a full digital model of your teeth and jaw.

From there, individual aligners are made just for you, and at no point during treatment will you feel self-conscious about a metal mouth. If you’re wondering how much Impressions cost and how you can pay for them, continue reading for more information.

Make a One Time Payment

Did you get a bonus from work last year, or a better tax return than you had thought? Wondering what to do with that extra sum of money? You could spend it on your daily coffee run, or you could use it to get the perfect smile that you’ve always wanted.

A payment in full is the most convenient option for those seeking Impressions.

If you’re able to, write a check for $3,480 and you’re treatment is taken care of! No bills or monthly payments to consider. We understand that this is not feasible for all our patients, which is why we offer other payment options as well.

Split Payment Option

If you are not able to manage the entire payment at once, consider the split payment option. Put down a half of the initial payment, $1,740, and then you have eight weeks to pay off the other half. That’s only $217.50 each week! You’ll already be seeing changes to your smile by the time you write the last check, and with Impressions’ discreet aligners, no one will even know that you are working towards brighter, better teeth until they’re almost complete!

Impressions patient reviews her payment options at the ImpressionsHub in Asheville

Introducing the Extended Payment Plan for Impressions

Extended Payment plans available for Impressions invisible alignersGetting started on your new smile journey has never been easier with Impressions and we are happy to announce that extended payment plans are now available! We understand that investing in your smile is important, but you have other financial obligations that you still need to fulfill. With our extended payment plan option, you can get started for a lower monthly payment and with no interest charge.

Give us a call at 844-846-8836 if you’d like to learn more.

Financing Options for Impressions

With our financing options, we’d like to make Impressions available for a greater number of people who are looking to transform their smile.

If our split payment option is not feasible right now, please take a look at the financing options that are available for our at-home invisible aligners program. Working with a 3rd party financing provider, you’ll be able to customize your borrowing plan and figure out an affordable pay back schedule. Then you’ll be on your way to straight, shining teeth in no time.

Care Credit

Not only do we offer Impressions at a significantly lower cost than most orthodontic care options, but we also take Care Credit! What is Care Credit? It’s a healthcare financing card that helps you pay for expenses that your insurance might not cover or doesn’t cover totally. There are special financing options available with Care Credit that you might not have with other major credit cards like Visa or Mastercard.

As a 3rd party financing options, you’ll use Care Credit to purchase your aligners up front, then pay them back over a scheduled course of time. There are plenty of plans to choose from, offering anywhere from 6 to 12 months interest-free. This option is available to anyone 18 or older. Apply online to get started today!


Another loaning service that you might want to consider is LoanHero. They are a premier financing company that works in the healthcare industry. You can find out if you qualify with absolutely no effect to your credit score.

LoanHero offers longer terms for lower monthly payments that traditional loan services. There’s no collateral required, and the process is 100% confidential. This is just one of the many financing plans that we offer so that you can get the best rate possible.

Can My Insurance Cover Some of It?

Wondering if your insurance will cover a portion of your Impressions payment? Well, we’ve got good news for you: we file with all major insurance providers. If you have orthodontic coverage, we will account for this during your on boarding process and it will be reflected in the total cost you need to pay for treatment.

Many dental insurance plans cover orthodontic aligners in some way. You’ll want to contact your insurer to find out how much they’ll cover, but afterwards we’ll help you out with obtaining the reimbursements that you’re owed.

If your insurance policy offers a pre-tax health care savings plan, like a Health Savings Account (HSA) or a Flexible Spending Account (FSA), then they may be able to cover some of the cost as well! Just use your card to make the single or split payments. If you don’t have a card, get in touch with someone at our office and they’ll assist you with processing. Just be sure to pay attention to the time constraints that apply to either your HSA/FSA. Your accrued funds may not rollover from year to year, and so you’ll want to spend the funds before January…


There are plenty of options when it comes to payment for your Impressions. With all the ease and flexibility offered, there’s never been a better time to get started on your journey to perfect teeth! A brighter smile awaits, and it can all be done comfortably and discreetly with the power of Impressions.

Holding Impressions invisible aligners in Asheville, NC

Introducing Impressions – A New At-Home Invisalign Alternative

“You may need braces…”

This isn’t exactly the news you want to hear when you go to your dentist. If you’re a professional or actively trying to find that special someone in your life, a mouth full of metal doesn’t exactly fit well into your lifestyle.

Invisalign is a good alternative to consider, but that treatment will run about $7,000. You may have invisible braces, but you’ll also probably need to cancel that upcoming vacation escape.

But wait, there’s another option…

What’s more, this Invisalign alternative takes half the time and is only about half the cost. This is the revolutionary Impressions treatment program.

Infographic describes Impressions treatment plan and cost

What Exactly Is “Impressions” & Why Should I Care?

Impressions is an at-home take on the Invisalign formula, developed by an orthodontist who has the distinction of being a Diamond-level Invisalign provider (among the top 1% of Invisalign providers in the country).

With Impressions, we have created an awesome new solution for people who are seeking an “at home” orthodontic treatment. It is safe, effective and significantly less expensive than Invisalign or other traditional orthodontic treatments.

The people who have completed the Impressions program all have one thing in common – they have more confidence! Studies show that an improved smile boosts self esteem and naturally builds your confidence in social settings. In addition, you’ll come away with whiter teeth thanks to our patented aligner whitening system!

Wait…How Does Impressions Differ from Invisalign?

Do you know anyone who has ever gone through the Invisalign treatment process? Patients get a 3D scan of their teeth taken and a set of aligners are created. These aligners utilize attachments that help guide misaligned teeth into their proper place.

Unlike traditional braces, your aligners can be removed at any time. This makes eating and brushing your teeth much more convenient and is a preferred option for adults in need of orthodontic treatment. That being said, Invisalign still requires several in-office check-ups over the course of treatment.

Unlike other Invisalign alternatives, we don’t like dealing with the goopy, messy results that can come from taking your impressions at home. We will have you come into our ImpressionsHub, and we’ll take a 3D scan of your mouth. It’s a quick and painless process that always delivers accurate results.

After your scan, you’ll receive your Impressions kit in the mail, and you are good to go! Impressions aligners are changed on a weekly basis in order to move teeth into proper alignment. Unlike Invisalign, our at-home treatment doesn’t require any attachments on the teeth. All in all, the only other time(s) you’ll need to make an office visit would be for a refinement scan and possibly a retainer appointment.

What Issues Can Be Treated with Impressions?

Our Impressions system can be used to treat a wide range of issues that are keeping you from your perfect smile. Wondering if you are a candidate for Impressions? Here are some of the conditions we can treat:

  • Crowding and spacing issues
  • Overbites
  • Underbites

How Long Does Impressions Take Compared to Invisalign?

On top of costing half as much, the Impressions treatment plan takes half the time! You will have a transformed, confidence-boosting smile in only 6 to 9 months after your Impressions Kit arrives in the mail. So how does this compare to Invisalign or traditional metal braces?

  • Invisalign takes about 18 months on average to correct moderate to severe orthodontic issues.
  • Traditional metal braces take 24 months on average to correct moderate to severe orthodontic problems.

How Much Less Costly Is Impressions Compared to Invisalign?

If you want Invisalign, this clear aligner treatment will run you about $6,800. Does insurance cover any portion of the treatment? Yes, it does. Depending on what coverage you have, between $500 to $1,500 can be covered.

Impressions, on the other hand, will only cost $3,500 for the entire treatment! That’s a pretty big difference, especially if you are a young professional with a busy lifestyle and bills to pay. On top of that, insurance can cover between $500 to $1,500.

Why You’re Getting the Highest Quality with Impressions

If you are looking for an alternative to Invisalign, there are plenty of options out there. However, not many of them have been developed by an orthodontics team that is one of the leading Invisalign providers on the planet. When Dr. Roberts developed Impressions, he wanted to provide a top-of-the-line orthodontic treatment that was more convenient and could be offered at a more accessible price point.

That being said, quality was not something he was willing to sacrifice in order to get there (unlike other Invisalign alternatives). Impressions aligners are made using the advanced material that is used in Invisalign aligners.

The Impressions At-Home Routine

Six weeks after your initial consultation and 3D scan, you’ll receive the Impressions Kit in the mail. This will contain your aligners and everything else you’ll need to stay on track as you embark on your new treatment plan.

In addition to your aligners and the cases for your trays, you’ll also find the Impressions manual. This will show you how to “seat” your aligners for the first time by properly positioning them and using your “chewies.”

To seat the aligners, you:

  1. Look for the markings that distinguish Upper “U” from Lower “L”
  2. Using even pressure, put the aligners in place
  3. Place chewies between your top and bottom teeth and bite down
  4. Make sure the aligners are tightly on your teeth without gaps

You’ll be wearing your Impressions aligners for 20 to 22 hours per day. You can take them out to eat and drink (no need to remove them to drink water). Be sure to brush your teeth and the aligners before placing them back in your mouth!

Ready to Get Started?

If you are a busy individual who doesn’t want to put your life on hold while transforming your smile, then Impressions is a no brainer! Impressions costs about half as n= traditional Invisalign or braces do, and aligners are still made with Invisalign’s highest quality material.

Click here to see if you are a candidate for Impressions. If you have already started the program, we’d love to see how you’re progressing! Click here to join us on Facebook or share a pic on Instagram with the hashtag: #Impressionsmile

Impressions at home treatment kit arrives in Asheville

Getting Started with Impressions

For patients seeking a legitimate “at-home” alternative to Invisalign, we are proud to introduce Impressions!

The Impressions invisible aligners are the best product in the at-home category for 3 key reasons:

  1. We guarantee perfect impressions because our treatment begins with a 3D iTero scan of the your teeth.
  2. We’ve developed Impressions based on Invisalign’s cutting-edge system, so you are getting a high-quality product backed by the best materials in the clear aligner industry.
  3. Your treatment plan has been developed by a Diamond-level Invisalign provider. Rest assured that you wouldn’t be getting that level of treatment from any other Invisalign alternative.

Want to see if you’re a candidate for Impressions?


Impressions Starts with a Scan

Alright, so you think you are a candidate for Impressions, that’s great! If you’re ready to have a smile that’s truly worth beaming about, it is super easy to get started with Impressions. Here’s how it works:

  1. Complete our candidate form and set a time for your initial scan at an ImpressionsHub.
  2. On that day, you’ll come in and meet with our orthodontic specialists.
  3. We’ll take a quick scan of your teeth using our 3D digital iTero scanner.
  4. You will receive your Impressions kit (link to post about what is in the Impressions Kit) in the mail in 6 weeks.
  5. Follow your treatment plan.
  6. Make an incredible impression with your new smile in 6 to 9 months.

You might be wondering why we don’t offer at home impressions as a part of this orthodontic treatment. While this is something that other Invisalign competitors offer, there is a specific reason we start each Impressions treatment with a 3D scan – because it is far too easy to make a bad first impression with those do-it-yourself at home kits.

4 Reasons Why We Use 3D Scans for Impressions

1) Trays Aren’t the Right Size

You’re excited to take your first impression of your smile, and you find out that the trays you received are not the right size. This is certainly a bummer – and, yes, it does happen. This is especially disappointing if you had planned your treatment schedule around a special event (like your graduation or wedding) in 6 to 9 months. Now you find yourself facing an unexpected delay and having to wait even longer to achieve the smile of your dreams. You’ll have to ship the original trays back and wait for a while to get your adjusted tray size.

2) Putty Mixing Issues

If the size of the trays is correct, then you have the putty/impression mold to deal with next.  You need to make sure that the gray and purple putty is completely mixed into one solid color. If you are still seeing some purple swirls in the mix, then it isn’t going to be able to set properly and capture a perfect impression.

If you are able to mix the material properly, be ready to take that next step as the putty will begin to harden immediately. You need to have it properly placed in the tray and in your mouth within a minute. If you have any interruptions (kids in the house, a lively pet or even just a needy roommate), you could run into some issues.

3) Imperfect Impressions from the Tray

So once the putty has been put in place, then it is time to place it in your mouth. You’re probably thinking, “No issue there!” – but here’s the thing. This is more complicated than it seems on the surface. When it’s in your mouth, you need to keep that tray steady. Otherwise, you can end up with:

  • A double imprint of your teeth and gums
  • A distortion of the shape and length of your teeth

You need to place the tray in your mouth very carefully, and keep it in place for three and a half minutes. You’ll need to resist the urge to bite down, talk or laugh…

4) Having to Repeat the Process 3 More Times

Finally, you will need to repeat this whole process at least 3 more times. Why? Because that is the only way to ensure your aligners actually are accurate.

With Impressions, we can ensure a 100% accurate impression each time because our treatment always starts with a 3D iTero scan of your teeth!

Holding Impressions invisible aligners in Asheville, NC

Why Are 3D Scans Preferred?

Getting a 3D iTero scan is the fast, easy and more accurate alternative to the at-home kits our competitors rely on. Instead of worrying about whether you’ve done it correctly, one of our talented orthodontists will capture a perfect 3D image of your mouth. As your mom probably told you, first impressions are extremely important – you don’t want to mess that up!

When you visit the ImpressionsHub, you’ll meet with one of our orthodontists and use our 3D iTero scan technology to take a digital scan of your teeth.

Here are few reasons we like to use the iTero system?

  • It’s non-invasive, painless, and it generates a perfect 3D image of your mouth in minutes.
  • This is quick and efficient in a way that makes the putty mold impression obsolete.
  • Once the scan is complete, you will have the opportunity to see your scan results and ask some questions about the Impressions program with one of our orthodontists.

What Happens After the Scan?

You’re on your way to:

  • A better smile
  • More confidence
  • Better overall health

Following your scan, you will be able to see the results and learn a little more about the current state of your mouth – and more importantly, get a 3D preview of what your new smile is going to look like. All of this can be shared with you via email upon request.

Impressions Orthodontic specialist holding at-home treatment kit

Your Impressions Trays Are Shipped Directly to You

6 weeks after your initial consultation and 3D scan, you’ll receive the Impressions Box in the mail! This will contain your aligners and everything else you’ll need to stay on track as you embark on your new treatment plan.

Get Impressions Today

If you are a busy individual who doesn’t want to put your life on hold while transforming your smile, then Impressions is a no brainer! Impressions costs about half the price of traditional Invisalign or braces, and aligners are still made with Invisalign’s highest quality material.

Click here to see if you are a candidate for Impressions. If you have already started the program, we’d love to see how you’re progressing! Click here to join us on Facebook or share a pic on Instagram with the hashtag: #Impressionsmile