Dr. T. Luke Roberts, D.M.D., M.S.D., founder and leader of the Blue Ridge Orthodontics practice located in Asheville, Brevard, and Hendersonville, has been on a journey of smiles for quite a number of years.

Having grown up in a medical family who spent our summers working on medical missions, I knew that I wanted to work in a field that has a positive impact on the lives of others. Because of my exposure to patients with cleft lip and palate during those medical missions, I was drawn to the phenomenal change that improving the smile can have on people,” says Dr. Roberts. “I once participated in the cleft lip repair of a 68-year-old woman in the Dominican Republic — and the happiness and gratitude that she showed when we were finished has stuck with me since that day. I chose orthodontics because I knew I would be able to create that positive change in self-image for people every day.”

Seeing how his patients’ smiles change for the better is a daily joy for Dr. Roberts.

As the owner of Blue Ridge Orthodontics, devoted husband, and active father to his children, Quinn, Emma, and Charlie, Dr. Roberts understands the struggle of not being able to find extra time in your day. He knew there were adults that desired a straighter smile but had not been able to find the time to invest in the frequent appointments that traditional treatment options like braces and Invisalign required. Could an at-home-centric treatment option be the answer?

When comparing his at-home treatment with other at-home clear aligner companies, Dr. Roberts realized the competitors did not meet his standards for care.

There were a few red flags that can be seen across the current market:

Lack of Supervision

These options left their patients with no access to local professionals and no course correction if something had not gone as planned. This could lead to months of improper alignment that significantly disrupts their path to a perfect smile, not to mention the money lost in the process, and even potential permanent damage to teeth and bite. Teeth can do things we do not expect. That’s why it’s important to do semi-regular check-ins and to have the option to call your orthodontist to ensure that everything is moving in line.

The Impressions treatment was developed by a Diamond-level Invisalign provider. This assures the patient that they will have the best and most effective clear aligner treatment. Impressions only requires three trips to the office, but we welcome any call, virtual appointment, or additional office visit to check that everything is moving as it should! You should not get to the end of treatment and think, “I was expecting something better than this.” If a worry arises at any time during treatment, Dr. Roberts and our top-tier treatment team is just a call away.

Starting Off on the Wrong Foot

These at-home programs begin with a molding kit sent to you. The patient is not the professional, nor should you be expected to be. When you only have one shot and it’s your first attempt at making a mold of your teeth, it is quite common for the DIY impression to be inaccurate. It’s risky business basing all of the aligners off a less than perfect craft experiment.

Impressions 3D scan

With Impressions, we can deliver accuracy each time, because we always start treatment with a 3D iTero ofyour teeth! It’s quick, painless and carried out by a trained professional. The scan also doesn’t leave a bad taste in your mouth like the putty from the at-home impressions kits do. After your 3-D scan, you’ll also get to see what your teeth will look like after treatment BEFORE YOU EVER GET STARTED or pay for anything. Everyone loves a good before and after! Other at-home aligner companies don’t offer this.

Higher Chance of Unsatisfying Results

Surely one of the most intriguing qualities of at-home kits is the low price tag. However, without supervision and professional advice it is not common for patients to get to the last aligner and still have hope for more. Then these patients will have to go to an orthodontist and course-correct using costly treatment – something they were trying to avoid.

This is not an issue with Impressions. Impressions is 50% cheaper than traditional Invisalign without the sacrifice of quality that comes with these other at-home aligner programs.


The Answer to At-Home Clear Aligner Care: Impressions

by Blue Ridge Orthodontics

Impressions can promise to not be any of the things above. Instead, we offer:

–  Fewer appointments but unlimited access to our diamond level providers
Impressions Doctors

Click here to learn more about the Impressions team of doctors.

–  Low cost, but high-quality materials
Impressions is 50% cheaper than Invisalign, but made with the same high-quality material. It means our trays are more durable and will not smash like some of “the other guys.”

–  Smile guarantee
We guarantee that you will be satisfied with your smile at the end of your treatment plan. If not, we will continue to work until you are.

–  Convenience
Did we mention that your treatment is delivered straight to your doorstep 6-10 weeks after your 3D scan? With the help of your step-by-step guide, everything included in your Impressions kit, and the Impressions team that you can email and call with any questions, you’ll breeze through your treatment at home.

Impressions plus

Do you want more appointments?

You can always add on additional appointments, or we can upgrade you to Impressions+. Impressions+ is the VIP upgrade of our original Impressions treatment. With Impressions+ you get more appointments with your Blue Ridge Orthodontics team, plus the ability to treat more advanced smile issues; AND you get all that for 25% less than comprehensive Invisalign.

Click here to learn more about Impressions+.

Asheville Orthodontist, Dr. Roberts, created his own at-home teeth-straightening kit

Ready to choose Impressions for your at-home care? 

It’s easy to get started! Click here to fill out the form below to schedule your free initial consultation. Our doctors will answer any of your questions about the Impressions process and will then assess your teeth and smile, and look at specific areas that may be a cause for concern. We offer virtual and in-person consultations, so no matter how busy you are, there’s an option that will work for you!

Fill out the form below to start the journey to your #ImpressionSmile!

Request an Appointment

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Impressions, the gift that will keep them smiling for a lifetime.

Don’t know what to get your teenager this holiday season? If you’re worried about gifting the latest trend that will only keep them occupied until the next thing comes out, get a lasting gift, like a new smile. Another great gifting option is shopping locally. When you shop locally, you know business owners will be smiling and doing a happy dance. Local gifts also provide an opportunity for unique and personalized giving.

Trust us, here are four reasons why your teenager will love receiving Impressions this December:

1. Impressions treatment comes with a FREE iPad during December 2021

We’re in the holiday spirit! During December, we’re gifting our new Impressions patients a brand new 10.2″ iPad when they start treatment! It’s our gift to you! All you have to do is fill out the form below to schedule your teen’s (or your) free initial consultation. When they start treatment, we will hand over a new iPad. Let us know if you want us to wrap it up from “Santa”.

2. Their dream smile will forever change their confidence.

Your smile is such a huge part of your first impression, so it can do a lot for your confidence. If your child is less than satisfied with their smile, orthodontic care is the permanent solution to improve their self-confidence! Read some of our patient’s stories on how much their new smile impacted their confidence journey to see what it could do for your child! A new smile is a gift that keeps on giving!

3. Impressions comes with none of the embarrassment of braces

It’s not rare to be a little concerned about how braces will affect your smile! If your child has minor to moderate orthodontic issues, it’s not worth them having to go through the scrutiny other children can put them through. Impressions aligners are invisible, so no one will even know they’re working until the grand reveal of their new smile! 

4. No need to change their habits

Teenagers can be a little stubborn. Impressions treatment only requires a slight adjustment in daily routine. Just remove the aligners to eat or drink anything other than water. Yes, we said anything! But this means that unlike braces, there is no long list of foods you have to say “bye” to. When mealtime is finished, just swish some water around and replace the aligners! Of course, it continues to be important to take care of your teeth with regular brushing and flossing.


We know your teen is on board, now let’s convince you!

1. Orthodontic Care is a Need, not a Want

This is a gift that directly improves your child’s health and confidence! Straighter teeth are easier to clean which cuts down significantly on the risk of getting gum disease, cavities, and jaw disorders.

2. A Gift that Lasts a Lifetime

Have you ever grappled with finding the perfect gift, and then the gift is a disappointment? That will not be the case with Impressions treatment! A new smile will last their entire life and is a gift sure to impress!

3. Impressions are 50% Less Expensive than Traditional Braces or Invisalign

If your child mentioned clear aligner treatment they were probably talking about Invisalign, the more well-known clear aligner treatment. Impressions and Invisalign are similar, but also have some distinct differences. Invisalign will cost you twice as much money and time as you will spend with Impressions. Invisalign requires a trip to our offices every six to eight weeks for the duration of treatment, which can last up to two whole years! With Impressions, you’ll be saving 50% of your money and will only have to make the trip to our offices in Asheville three times throughout the 6-12 months of treatment.

Quality is where Invisalign and Impressions do match up! Impressions aligners are made out of the same material as Invisalign, assuring premier durability at less cost. Your child’s smile is in good hands with Impressions’ top-tier team of doctors from Blue Ridge Orthodontics.


What are you waiting for this holiday season? Give the gift of smiles with Impressions! Schedule today to get your free iPad with treatment!

Less time, less $$ the same great quality treatment

Fill out the form below to start your journey to your #ImpressionSmile!

Request an Appointment

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