How’d it start?

Impressions was created by Luke Roberts, D.M.D., M.S.D, the CEO and founder of Blue Ridge Orthodontics in Asheville, N.C.

Image of Dr. Luke Roberts taken at his orthodontic office in Asheville


Q: Why did you develop Impressions?
A: I wanted to create an awesome solution for the patient who is seeking “at home” orthodontics treatment. It needed to be safe, effective and less expensive than traditional orthodontic treatment.

Q: What makes Impressions better than its competitors?
A: Impressions is the best product in its category because of three things. 1) Every treatment starts with a 3D iTero scan of the teeth. 2) Impressions uses the Invisalign system to develop a treatment plan and manufacture the aligners — so the patient is getting the best product made with the best materials in the clear aligner industry. 3) Impressions treatment is planned by a Diamond-level Invisalign provider. This assures the patient that they will have the best and most effective clear aligner treatment.

Q: What do you hope patients end up getting in the process – aside from straighter teeth?
A: More confidence! Having a great smile has been proven to boost self-esteem and confidence in social settings. They also can get whiter teeth with our aligner system as an add-on!

Q: What is does “Diamond Invisalign Provider” mean? 
A: It’s the top designation with Invisalign, recognizing the doctors with the most Invisalign cases under their belts. 

Q: Where does treatment happen? 
A: With traditional in-office Invisalign, about 25% of treatment takes place in the office, and about 75% at-home. With Impressions, only one appointment takes place in the office, and the rest gets completed from the comfort of your own couch, bed, you name it. 

Everyone’s smile is different, but most people will complete their Impressions treatment within six to nine months. Compared with an average of 24 months for metal braces and 18 months for traditional Invisalign, Impressions treatment typically transforms smiles in much less time.

Want to find out if Impressions is right for you? Complete our online form to have an Impressions doctor evaluate your case  – or make an appointment for a free consultation and digital scan of your smile.